Tuesday, July 31, 2012

The Volusion ESPN Model

Today, I'm going to rail on Volusion's adaptation of what I call, "The ESPN Model." 



For anyone who is a sports fan in the USA, 1996 was one of the worst years on record.

Why?

Because that was the year that Mickey Mouse bought what was the greatest sports network on the planet, and immediately began to F&#K it up. Now, it's nothing but painful-to-watch, shameless self-promotion. Never mind that the network still chooses to employ Jabba the Hutt:


With the exception of their college football and basketball coverage, most of their programming is more about ESPN than it is about the event that the viewer tuned in to watch. If they would only worry about doing the job at hand (the event being broadcast at that moment) and quit spending so much time trying to sell their personalities, other shows and the brand itself, they would begin to do the job we would expect from a network that bills itself as the worldwide leader in sports.

Unfortunately, Volusion has chosen to take the same self-promotional path, and here is a perfect example. Volusion's SEO module is riddled with so many problems that it is almost impossible to outline all of them here.  However, every time you turn around, Volusion is trying to sell their clientele on the benefits of their extremely pricey SEO service, where they will attempt to optimize your pages for higher visibility in the search engines (which, in an era where fresh content is king after Google's Panda and Penguin updates, is a complete and total waste of money).

When one considers Volusion's incessant self-promotional methodology, is it a coincidence that they offer a paid service that is supposed to improve upon functionality that sucks in their program?

You be the judge.

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